Merged breast cancer charity unveils name, Breast Cancer Now
Governance | Hugh Radojev | 15th June 2015 Breast Cancer Now, which was formed by the merger of Breakthrough Breast Cancer and Breast Cancer Campaign, has launched today with a new ad campaign and the ambition to “stop breast cancer deaths by 2050”. The new organisation, which will have an income of around £27m, according […]
Breast cancer charity merger is right – but it’s hard to lose good colleagues
Baroness Delyth Morgan | Chief Executive of Breast Cancer Now | Friday 26 June 2015 Because of the research progress that’s been made on breast cancer in the last 25 years, the disease is now far better understood and the ongoing challenge to overcome it has become much more clearly defined. That is why in […]
How to build a cancer charity brand from scratch

Shona Ghosh | 11th February 2015 Two major breast cancer charities, Breakthrough Breast Cancer and Breast Cancer Campaign, have merged, with a new entity set to launch in May. Both charities focus on research, with Breakthrough Breast Cancer running its own research centre, and Breast Cancer Campaign funding scientists through grants. The new, merged charity […]
Burma – Campaign Success! A “true benefit”
As a recruiter, one of the key questions that I ask a campaigner is “tell me about your main success in this role?” Sometimes they are significant and impressive. Often, even for campaigners with over 5 years experience they are not substantial. Such as “we set up a meeting with this key MP” or “we […]
Michelle Soan
Whilst Head of Mobilisation at MacMillan Cancer Support Apart from your current organisation which other organisations that campaign do you admire? Alzheimer’s charities – they have executed impressive campaigns for access to treatments targeted at NICE, at the same time as raising the profile of a devastating condition. Who is the campaigner you most admire? […]
Senegal 15
I recently helped to run an advocacy workshop on migration in Dakar, Senegal. It was a great event with representatives from African, European and Middle Eastern countries. Unlike many events that I’ve been involved in running advocacy training this event seemed really special because the vast majority had little or no prior experience of advocacy. […]
Claire Bass
Whilst Head of Wildlife Campaigns at the World Society for the Protection of Animals Apart from your current organisation which other organisations that campaign do you admire and why? I admire the Environmental Investigation Agency a great deal, they punch way above their weight as a small organisation. They strike a good balance between […]
Should all charities merge their communication and fundraising teams?
There has long been an issue, and even on occasions minor conflict, between Communications/Campaigning departments and Fundraising departments. Over the 22 years that I’ve worked inside organisations like Shelter, Save the Children and Amnesty, I’ve seen this happen. However, the teams or departments shouldn’t be merged. The motivations and the skillsets of the leaders of […]
Great question
I was asked a great question the other day: who needs to know about the impact of your advocacy campaigns? It stopped me in my tracks, and did give me food for thought. When I started my campaigning work at Oxfam, I remember being keen for public recognition of the role that Oxfam was playing […]
Sarah Williams
Campaigns Manager, Living Streets Apart from your current organisation which other organisations that campaign do you admire? There are many but Shelter often stand out for me. Their approach is extremely focused and strategic. They’ve done a fantastic job at getting housing the political prominence it needs. Who is the campaigner you most admire? Mark […]